You Really Are Beautiful (YRAB), opened it’s door on the 28th June 1995 in Georgetown Newcastle NSW.
Our Motto has always been
“Treat people with the respect that I myself want to be treated with”
Originally YRAB was intended to be a place where Breast Cancer Survivors could come and get all the products they needed to live a full life after their surgery.
We also originally intended to cater for full figured women who wore bras bigger than were being stocked in the department stores. We found brands that were not available in the department store creating a niche market for ourselves.
After 9 years we out grew the little store at Georgetown and moved to Elder Street Lambton, with the move came more customers and while we still catered for our Breast Cancer Survivors and our full figured ladies demand came from the wider population of women who just wanted to be fitted for bras.
After 11 years at Lambton on August 1st 2016 we moved again to our current location at Hillsborough Road Warners Bay, we just out grew our premises and the new location at Warners Bay has allowed us to cater for women of all sizes and shapes. Also allowing us to still concentrate on our Breast Cancer Survivors.
Whilst we are predominantly a lingerie store we have been able to increase our range of headwear for women to use during cancer treatment. We are Newcastle’s premier store for Mastectomy products and our products and service are second to none.
This website will allow us to showcase our products but we do not sell on-line because we believe that a good fitting bra is a personal thing that has to be fitted by a well trained fitter and that you need the chance to experience the service that only my staff can give.
If you see something on this website that you know fits you well please e-mail us and we will send it to you if you cannot attend the store.